Oakley Reveal Official London Olympic Games Sunglasses Range
Not content with being the official sponsors of the United States team heading for London this July, leading sports eyewear and apparel brand, Oakley, announced last week that they were also going to be the ‘official licensee’ of the 2012 Olympic Games, which will see our very own British team sport the frames which will be well represented during the most talked about event this summer as the world watches on.
The Limited Edition merchandise including unique ‘Olympic Dreams’ sunglasses containing British team branding will be on sale in London for the duration of the games for those wishing to buy into the Olympic spirit with its post games practical usage also, seeing the frames receive an official endorsement from such Olympic luminaries as five-time Olympic gold medal winner in Sir Steve Redgrave during a recent ceremony at the Olympic Village.
Switchlock technology is regarded as being the key feature across the various sunglasses used by athletes at the games, as well as in those commercially available to the public. Switchlock allows ultra-fast lens changing for optimum vision of the surrounding environment, allowing for necessary adjustment to varying lighting conditions during some of the faster paced or lengthier events taking place at the games, becoming vital for ensuring minimum distraction when going for gold at the Olympics, or competing at grass roots level at any chosen sport.
It is thought that around 600 athletes in total will be spotted wearing Oakley branded sunglasses during the games, with the brands strong heritage and embedded link in relation to innovation and practicality across all sporting disciplines on show to a worldwide audience, proving once more that Oakley are perhaps the defining brand in relation to sporting eyewear and is seen as a reward for over three decades of contribution to style and authenticity endorsed by top athletes the world over.
Which glasses will be worn?
The sunglasses come under existing Oakley ranges such Radar and Flak Jacket, with models including a blend of vibrant oranges and reds for the Team GB performance styles category, while ‘active-lifestyle’ models Fuel Cell and Scalpel can be worn by athletes walking around the Olympic Village or fans of the games wanting to blend in with their stylish athletic icons, with official Team GB or London 2012 logos etched onto the lens to show certain allegiances.
Incorporating the latest technologies
Each of the models possess the same technological enhancements seen on pre-existing Oakley sunglasses models, with HD Optics providing the perfect visual platform, whilst also protecting from harmful exposure of eyes to UV rays with the Plutonite lenses.
High tech features do not compromise on weight or comfort though, with the lightweight O Matter frame ensuring flexibility to various head shapes and sizes, while being durable enough to withstand the stresses and strains of modern day sporting competition.
Jamie writes for Direct Sight about designer sunglasses.